Search This Blog

Tuesday, January 10, 2012

Architectural Digest photography is boring!

Beautiful, but boring!!

I guess magazines have to have a theme, a "look".  But lots of building trade mags have the same "look"; very even, broad lighting, no interior lights on, no DRAMA!!

It's a bit sad.  These days, with fancy cameras and amazing software, and, most importantly, photographers who really know how to use them, we end up with the same look as film cameras 20 years ago.

Lighting techniques,such as my "constructed" technique, allow images to be made with the drama of targeted spot lighting.  Higher contrast, and the lighting of key parts of the image focus viewers attention.  This can be very helpful to architects and designers who want to highlight certain details of their work.

But industry folks like to be safe.  It's easy to be safe.  And boring!

Come on AD, you're in a rut!.  Break out!  There are loads of photographers that will help you create a new look.

"Habit is necessary, it is the habit of habits, of turning a trail into a rut, that must be incessantly fought against, if one is to remain alive."   Edith Wharton